Consuming Crisis

Consuming Crisis

Commodifying Care and COVID-19

Francesca Sobande


  • Description
  • Author
  • Info
  • Reviews


Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brand’s construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.

Francesca Sobande is a Senior Lecturer in Digital Media Studies at the University of Cardiff