Small By Design

Small By Design

The Entrepreneur’s Guide For Growing Big While Staying Small

David Feldman


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  • Outlines how to structure a small business to be sustainable and scalable
  • Features success stories and learnings from 9 successful small b2b service business owners 
  • Demonstrates how confidence in the power of a small business can inspire one to conquer larger competitors
  • Offers the playbook for building sustainable abundance across a variety of business practices
  • Explains how to remove “you are too small” from the conversation, flipping that phrase into “we want to work with you because you are small”
  • Depicts how to become a thought leader in a micro-topic and how to build long-term client relationships 
  • Provides encouragement and celebration for small b2b service company owners


David Feldman:

David Feldman is the founder of 3 Owl, an award-winning creative agency that creates nimble brand identities and elegant digital experiences to equip clients for success. With a small core team and a seasoned team of contractors, 3 Owl has generated tens of millions of dollars in added revenue for Fortune 500 and small business clients, transformed communities, and helped address the largest public health crisis in a century. In addition to being a regular writer for Forbes, he is a popular guest lecturer in marketing at Emory University’s Goizueta Business School, where he earned a unique dual degree in music and business. Feldman currently resides in Atlanta, GA.