Branding for Nonprofits

Branding for Nonprofits

Developing Identity with Integrity

DK Holland

$2.99

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Description

There are 1.6 million nonprofits in America—stand out from the crowd with this “clear, specific breakdown of the process” of branding your organization (Philanthropy News Digest).

Written by a top communications consultant who works solely with nonprofits, Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Even without a big marketing staff, nonprofits can approach the process with confidence and enthusiasm.

Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctive, clear identity that furthers their mission. Inspiring and demystifying, this book is essential for nonprofits large and small who are seeking to communicate their important work in a bold voice, and addresses the important connection between branding and fundraising.

Include a glossary of design and marketing terms


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