Branding for Nonprofits
Developing Identity with Integrity
There are 1.6 million nonprofits in America—stand out from the crowd with this “clear, specific breakdown of the process” of branding your organization (Philanthropy News Digest).
Written by a top communications consultant who works solely with nonprofits, Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Even without a big marketing staff, nonprofits can approach the process with confidence and enthusiasm.
Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctive, clear identity that furthers their mission. Inspiring and demystifying, this book is essential for nonprofits large and small who are seeking to communicate their important work in a bold voice, and addresses the important connection between branding and fundraising.
Include a glossary of design and marketing terms