To Be Clear

To Be Clear

Philip Collins


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The bad reputation many businesses have in our time is intimately connected to the lack of clarity in the language they use. TO BE CLEAR is a call to arms, urging businesses to stop using the language of nonsense and start using language that has clarity and meaning. It's a lucid, entertaining and practical guide for anyone who cares about language to help them improve their communications and thus also their business practices.


Philip Collins:
Philip Collins is the author of five previous books, two novels (The Men From The Boys and Bobby Dazzler) and three works of non-fiction, The Art of Speeches and Presentations, When They Go Low, We Go High and Start Again. He is a Contributing Editor at the New Statesman and a Columnist for the Evening Standard having been, for thirteen years, a writer on The Times. Mr Collins is a former Chief Speechwriter for the Prime Minister Tony Blair. He is also the founder and Writer-in-Chief of a writing company, The Draft Writers.