Metadata Essentials

Metadata Essentials

Proven Techniques for Book Marketing and Discovery

Jake Handy, Margaret Harrison, Jess Johns


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". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book Review

Metadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata.

Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter.

  • Enhance the metadata that yields proven results
  • Boost title discovery
  • Increase online conversion rates
  • Save time and money


Jake Handy:
Jake Handy is a data nerd. As Head of Metadata for Dart Data, he was a key contributor to the Music Business Association’s Music Metadata Style Guide V2.1 and wrote the Music Business Association’s first Classical Metadata Style Guide. Additionally, he has authored metadata style guides for a variety of media from book publishing to podcasts. Currently, Jake is serving as a Business Operations Analyst for Ingram Content Group.|||Margaret Harrison is a book metadata expert and director of digital products at Ingram Content Group. She advises publishers and authors on best practices for metadata and consults on SEO best practices in book retail. Margaret is on the publishing advisory board at Pace University. She lives in Nashville, Tennessee, with her two sons.